It's nostalgic in terms of its theme, and it's proven to have worked very well over a long period.” “As a puzzle game, it's rewarding and colourful. You can play it when you're not giving it too much attention but still have fun and make progress, or you can give it a lot of attention and think about how you make each and every move. You can play candy crush in different modes. “Somehow, we found that sweet spot that makes it relaxing but challenging. We're 10 years in, and I’m like, who knew 10 years ago, that it would still be thriving after a decade? We have a business around Candy Crush, and we still see the excitement around Candy Crush.

'But also in terms of how well Candy Crush has done. “I'm so proud of the celebration we have put on for players like the Candy Cup and the Meghan Trainor event, and all the celebrations we are doing in the game,' Tjodolf told Mirror Gaming.

King president, Tjodolf Sommerstad, has been with the company since 2011 and has been an integral part of the development of Candy Crush over the past ten years. Mirror Gaming headed to Stockholm, Sweden, to speak to King about why they think Candy Crush's success has endured. It is simply one of the biggest mobile games ever created. The simple yet addictive match-three puzzle game, initially thought by developers King to only have a shelf life of six months, has become ubiquitous with mobile gaming and downloaded more than three billion times in the decade since it first launched on iOS and Android devices. It's funny to think that it's been 10 years since Candy Crush Saga first launched.

Candy crush saga